Camping World Holdings partners with Eddie Bauer

Camping World Holdings announced a partnership with Authentic Brands Group (ABG) to launch a new line of towable and motorized RVs by the iconic outdoor brand, Eddie Bauer. The Eddie Bauer Edition RV line will be exclusive in the U.S. and provide the latest designer trends and innovations as consumers continue to seek affordability with premium selections for their RV and outdoor lifestyles.

Marcus Lemonis, CEO and chairman of Camping World, said: “Eddie Bauer has been a leader in outdoor gear and apparel for over a century and we’re excited about the launch of the new towable and motorized lines under such a strong brand.

“The Eddie Bauer brand is synonymous with inspiring, empowering and enabling people to live their adventure and we believe this new line will upgrade the outdoor experience for the next generation of RVers.”

The Eddie Bauer range will encompass several models of towable, ultralight travel trailers, full-size trailers and mid-profile fifth wheels and Class A/B/C motorised units.

Richard Goldberg, EVP of business development at authentic brands group, owner of the Eddie Bauer brand, said: “Introducing Eddie Bauer RVs as a new category under Eddie Bauer in partnership with an established ABG partner delivers on our core strategy, while reinforcing the brand’s mission of making the outdoors accessible to all.”

View original article on Business Wire.