The Caravan Salon show preview

One of Europe’s leading trade fairs for motorhomes and caravans, Caravan Salon Düsseldorf, is preparing for what will be its 60th anniversary edition when it takes place from 28 August to 5 September this year. The show is one of the industry’s leading platforms for showcasing products in the camping and leisure vehicle industries and will occupy three additional halls for 2021, which will help increase exhibitor numbers by around 45 per cent.

Stefan Koschke, project director for the show, said: “Around 500 exhibitors will show the whole world of mobile travel on an area of more than 200,000 square metres. In 13 halls and on the open-air site, they present the world's largest selection of caravans, motorhomes, campervans, vehicle technology, components and extension parts, tents, mobile homes, caravanning and camping accessories and equipment, outdoor clothing and equipment, tourism destinations as well as nature regions, camping and site offers.”

The growth of the show and the integration of new categories will mean that the show has a new layout to accommodate the extra space it will need – it will also be running a full digital platform including matchmaking, web sessions, video showrooms and a hybrid forum in the tourism sector.

“Caravanning as a form of holiday has been experiencing enormous and continuously growing popularity for almost a decade. The Corona pandemic has once again strengthened the trend towards individual, self-sufficient holidays and regional travel,” said Daniel Onggowinarso, managing director of the German Caravanning Industry Association (CIVD). 

“Motorhomes and caravans are emotional products. Potential customers want to see and touch the vehicles 'live', this cannot be done digitally. Real product presentations accelerate purchase decisions considerably, as the great success of Caravan Salon in recent years proves. Face-to-face events such as trade fairs are indispensable sales platforms and opportunities for staging brands and products. This is all the more true for a medium-sized industry like ours.”

Organisers remain confident the show will be able to go ahead with regards to the COVID-19 pandemic and relevant restrictions. It managed to go ahead safely in 2020 and with the expected relaxation of travel in Europe later in the year, 2021 should prove even better.

“We are looking forward to the anniversary with optimism and confidence.” said Erhard Wienkamp, managing director of Messe Düsseldorf.

“The prospects for opening up trade fairs, which NRW Minister of Economic Affairs Andreas Pinkwart recently presented to the public, as well as the development with rising vaccination rates and the associated falling incidence rates, make us positive that we will once again send an important signal to the Europe-wide trade fair industry by holding the Caravan Salon in late summer. The hygiene concept under the motto "PROTaction", which worked excellently last year, will again serve as the basis for successfully running a trade fair in times of Corona. We are very well prepared and will do our best to make this year's Caravan Salon once again an unforgettable experience with the highest possible hygiene standards.”


Photos: Messe Düsseldorf/ctillmann