Dometic opens store-in-store with outdoor brand Haglöfs

RV, camping and outdoor products specialist Dometic has opened its first store-in-store concept at the flagship store of outdoor clothing brand Haglöfs in central Stockholm, Sweden. Dometic is using the collaboration to showcase its outdoor lifestyle product range, which has been the focus of significant interest since its recent expansion and new product development.

Henrik Fagrenius, president of segment EMEA at Dometic, said: “We are delighted to work with Haglöfs in their tasteful Stockholm flagship store.  It is an ideal platform for us to showcase our products where shoppers can experience our outstanding design made for outdoor and mobile lifestyle.”

The Haglöfs brand store offers great location on Kungsgatan with huge floor space of 450m2. The interior inspires visitors an outdoor lifestyle supported with attractive Scandinavian design with focus on responsible performance that complements Dometic’s design language.

Dometic’s passive coolers and outdoor drinkware collection are also available at all other Haglöfs shops nationwide in Sweden.