Fenix Outdoor Group appoints new UK managing director

Fenix Outdoor Group, parent company of brands including Fjäll Räven, Han Wag and Primus, has appointed Paul Griffiths as the new managing director of its UK subsidiary company. Paul has a wealth of experience in the outdoor market having worked with brands such as Arc’teryx and Salomon and will assume the new role effective 1 September. He will replace the current country manager Will Stanton, who is leaving the company and relocating to Italy.

Fenix Outdoor president Alex Koska said: “We are delighted that Paul has agreed to join us at such an important time for the outdoor industry. Buyer confidence is high and the order book for SS2022 is strong. We see clear opportunities for good growth. Paul takes on this role from the current Country Manager, Will Stanton, who leaves us on 31st August. Will has relocated to Italy and we are indebted to Will for his great contribution since he started with Fenix in 2018. Ralph White had semi-retired but remains in a part-time role as Executive Chairman of Fenix Outdoor UK Ltd in order to support and advise Paul into 2022.”

Fenix Outdoor UK is the daughter company of Swedish company the Fenix Outdoor Group.

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