News

American designer and manufacturer of outdoor and sporting goods, Gathr Outdoors, has added roof tents to its stable with the acquisition of Cascadia Vehicle Tents (CVT). Based in Bend, Oregon, CVT is a family business that has established itself as a leader in rooftop vehicle tents, awnings, off-road trailers and car camping equipment for cars, trucks and SUVs. It aims to serve everyone from weekend campers to serious overlanders with its wide product range.

Bobby Culpepper and Jamie Rose are CVT’s co-founders.  Bobby will remain with the company as president and oversee its day-to-day operations. He will report to Cory Tholl, president of the Gathr Outdoors Camp segment, which also includes Klymit and Rightline Gear.

Keith Bornholtz, CEO of Gathr Outdoors, said: “Cascadia Vehicle Tents is a natural fit for our growing family of outdoor brands. Their mission and values align exactly with our north star of bringing family and friends ‘Together Outside’. Their products make getting outdoors comfortable, convenient and inclusive—for all adventures, big or small – and that is a perfect fit with our collective purpose at Gathr Outdoors.”

Bobby Culpepper added: “Having built Cascadia Vehicle Tents from the ground up, we are excited and humbled by the opportunity to partner with Gathr Outdoors and their management team to help us reach new heights. Our goal since CVT’s founding has been to deliver the best product and consumer experience, and to help more people enjoy the outdoors, which is core to Gathr Outdoors’ approach.

“This acquisition deepens our commitment to providing products that meet multiple consumer needs for multiple outdoor usage occasions on our platform,” said Tholl. “We’re always on a mission to offer our customers a comfortable outdoor experience and we’re confident that CVT’s products support that mission.”

Gathr Outdoors was formerly known as MacNeill Pride Group, but was recently renamed to reflect the company’s transformation as it aims to build a leading outdoor recreation platform. Along with the rebrand, Gathr Outdoors reorganised into three segments, including: Outdoor, Camp, and Recreation. Gathr Outdoors has acquired numerous outdoor brands over the past two years under its former name and built a strong portfolio of products that resonate with consumers. Cascadia Vehicle Tents joins ORCA, GCI Outdoor, Klymit, Rightline Gear and Pride Sports.