News

Kampgrounds of America (KOA) is offering incentives to help its campground owners and operators complete capital and operational improvements so they can prepare to maximise revenue with a new generation of campers. KOA’s Royalty Incentive Program, which offers a reduction in franchise royalties with qualified developments, supports a newly created role aimed at increasing revenue for campgrounds.

To help fuel further site growth, KOA has appointed Greg Dunagan in the newly-created role of sites and accommodations manager to help campground owners reach their full potential by identifying underutilized and underperforming site inventory and suggesting ways to improve or repurpose this inventory to generate greater financial returns and higher guest satisfaction.

“There is so much fantastic data out there that can lead to making the right business decisions,” Greg said. 

“But it can all be pretty overwhelming. My job is to take a deep dive into the data and help owners and managers make informed decisions about the future of their parks. I help them find where the real opportunities for revenue growth exist and show them what the return on any investments in their park will be.”

With more than 10 million first-time campers getting out to explore in 2020 and even more expected this year, Greg will be offering his services to campground owners free-of-charge as part of his role. 

In addition to dedicated site analysis, KOA’s new Royalty Incentive Program offers financial incentive to KOA campgrounds looking to expand or improve their current footprint through additional sites or upgrades. Campgrounds adding or improving qualified RV Sites, Tent Sites or lodging units may be entitled to royalty incentives aimed at increasing their bottom line.

Since launching at the beginning of the year, 33 KOA campgrounds have actively participated in the Royalty Incentive Program. This work represents 545 site additions and improvements across KOA locations. More than half of the new and renovated sites will be designed as KOA Patio Sites, which feature outdoor living space designed for guests looking for exceptional quality and comfort as they relax, cook, dine and entertain.

According to KOA franchise chief operations officer Darin Uselman, KOA’s new Royalty Incentive Program and the addition of a designated sites and accommodations manager are a continuation of the company’s focus on growth.

“We know the interest in camping and RVing is growing at an astounding rate,” he said. 

“Ensuring we are providing services and programs to help our campground owners rise to meet the needs of this new generation of campers is central to our mission as a brand. KOA offers that leg up to provide each of our locations the opportunity to be best-in-class.”