News

RV components and accessories expert Lippert has revealed a host of eye-catching new displays and merchandising solutions to help its network of retailers and dealerships boost sales. Lippert, which is the parent company of Curt Manufacturing LLC and Furrion LLC, revealed the new displays and promotional materials at the 2022 NTP-STAG Expo in Las Vegas, Nevada this January. Among the merchandising solutions revealed was Lippert’s new store-in-store concept, which will feature custom-engineered retail fixtures for small, medium and large dealerships alike. Lippert, in partnership with an industry leading retail design firm, will offer its all-new retail kiosk technology. The kiosk, which can be updated instantly with new product information, images, and videos, was designed to be an in-store retail assistant for any dealership, helping customers understand Lippert’s vast product line and ultimately influence the buying decision. The user interface design is tailored to give customers a simple and efficient way to find updated product information, user videos and images, ordering information, and much more.

“We are really excited to debut our new merchandising solutions at this year’s Expo,” said Jarod Lippert, vice president of marketing at the company. “This kiosk will be the centrepiece of our store-in-store concepts, something that I have wanted to bring to the retail environment since we first started working with the RV aftermarket twelve years ago. This kiosk will be Lippert’s ‘virtual assistant’ in the field, giving retail customers useful information, images, and videos for all product by Lippert, CURT, and Furrion. We hope this will be a tremendous value-add for our warehouse distributer and dealer partners going forward.”

Lippert’s goal is to select 22 dealerships in 2022 as part of its initial store-in-store offerings this year. Current Lippert Gold Circle Dealers will get priority as Lippert goes through the vetting process. Through this program, Lippert will offer a “white glove” service to help their dealer partners decide which store-in-store option is best for their dealership, including: a survey of the store prior to installation, complete merchandising plans based on their profit program mix, and white glove installation at time of store set-up.