Miriad acquires Quest Leisure as part of ambitious growth plans

UK camping and leisure product specialist Miriad Products Ltd has announced the acquisition of fellow British company Quest Leisure Ltd in a deal it says brings to the two companies symbiotically together. Based roughly 60 miles apart, of a similar age and with comparable customer-focussed cultures in the camping and outdoors markets, Miriad and Quest already have much in common.

Miriad CEO, Penny Whitelock, said: “It’s great to add Quest to our portfolio, as we share many values, such as our customer-focus and partner-based approach to our retailers. The move will see new, national distribution opportunities for both companies, and much potential for future growth both in terms of sales, and importantly, for staff development too. We look forward to the continuation of providing excellent service to our entire retail network.”

Quest Leisure, a supplier of tents, awnings and other camping products, was founded by husband and wife team Chris and Maggie Irving more than 30 years ago and has grown to become a well-loved brand and dedicated sole supplier of many exclusive products in the UK market during that time. Chris said:“We are delighted to hand over our business to Miriad. With our three co-directors, Adam, Louise and Kevin staying with the company, we know that the future is secure for our customers and staff alike.”

Adam Hughes, one of the aforementioned co-directors, added: “These are exciting times to be in the staycation market and we’re delighted that Miriad have acquired our business. We have very complimentary product ranges and feel sure that our and Miriad’s customers will find much of interest in our combined offering.  It’s reassuring to know that the name, premises and staff, will be kept intact.”

The deal showcases the ambition of Miriad Products, which recently moved to a new, larger premises that vastly increases their warehouse capabilities. With this acquisition, the company is well on course to achieve its ambition of 25 per cent growth by 2024. 

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