News

RV giant Thor Industries has revealed some key findings from its 2020 RV Rental Study, which explores consumer rental experiences, key motivators and purchase likelihoods to help the industry get a better understanding of the market landscape.

Comprehensively confirming the long-term viability and growth of the RV industry and lifestyle, the 2020 RV Rental Study found that a large percentage of renters are likely to purchase an RV after renting. The survey, which includes information from those who first rented both before and during the COVID-19 pandemic, examined renters from across all U.S. regions. It included questions to assess consumers' likelihood to purchase an RV in the future, to learn more about where and how RV renters are traveling and to determine how to provide an improved overall experience. Several key findings from the survey include:

Likelihood of purchasing an RV in the future:

73% would likely purchase an RV

66% reported they are most likely to buy within the next 6-11 months

80% would likely purchase an RV similar to the one they rented

Overall satisfaction with the RV rental experience:

97% were satisfied with the experience

Thor Industries president and CEO, Bob Martin, said: “As a leader in the industry, it is important that we pursue and share data and insights about the evolving RV lifestyle—our 2020 RV Rental Study is a good indicator of how consumers are spending more time outdoors by way of RVing. One of the most promising findings from the study suggests that those who rent an RV have a high propensity to purchase, making the rental consumer a key component for future industry growth. This data will help better target renters to convert to purchase and continue building loyalty for the THOR family of companies.”

Click here to view the survey in full.

Picture: Thor Motor Coach