RVIA study reveals 72 million Americans plan to go RVing in next year

An estimated 72 million Americans are planning to go on an RV trip in the next 12 months according to an annual study conducted by the RV Industry Association and Cairn Consulting. The figure is up from 61 million when the survey was conducted one year ago and shows that the surge in popularity for RVs, leisure vehicles and camping shows no signs of slowing down in North America.

The survey, which questioned 1,280 leisure travellers, calculated that 76 per cent of them are planning to travel over the winter holiday season, with an estimated 18.56 million Americans planning to do that in an RV. Results also showed that half of the respondents anticipate travelling more by RV than they have in the past, including about 12 per cent who plan to do it for the first time in the next six months.

RV Industry Association's senior director of membership and research, Bill Baker, said: “While flexibility through remote work and school continues to be one of the top reasons for RV travel, this new data shows that interest in exploring the outdoors is by far the number one reason for people wanting to take an RV trip.

“There has really been a shift in people’s priorities over the past year and their desire to get outside and experience the great outdoors, so it makes sense that more people are turning to RVs as the best way to explore the outdoors.”

“RVs continue to be an ideal way to travel to visit friends and family during the upcoming holidays. Whether visiting iconic destinations or serving as a guest-house-on-wheels, RVs are the perfect way for millions of Americans to travel this holiday season.”