Senior leadership changes at Winnebago Industries

One of the United States’ biggest RV manufactures, Winnebago Industries, has announced a number of changes to its senior leadership team. Amber Holm is joining the company as senior vice president, chief marketing officer, Sri Koneru has been promoted to senior vice president, chief information officer, and Chad Reece has been promoted to vice president, government and industry relations.

Amber Holm (middle on main pic) joins Winnebago Industries after more than two decades leading marketing and brand management for top consumer brands across multiple industries including Rubbermaid, Calphalon, and FoodSaver. In the newly-created chief marketing officer role, Amber is charges with strategically creating an even more vibrant portfolio for the company – she will report directly to Winnebago Industries president and CEO, Michael Happe. Michael said: “We are excited to welcome Amber, an experienced and highly accomplished marketing leader, to our Executive Leadership Team. Over the past six years, we have built a stable of premium, leading outdoor recreation brands under the Winnebago Industries parent company umbrella. These are incredible assets and as CMO, Amber will especially strengthen the Winnebago Industries enterprise brand, captain the sharing of best brand management practices across the organisation and drive crucial strategic communications and consumer insights efforts.”

In his expanded role as chief information officer, Sri Koneru (left on main pic) will look to develop and implement digital strategies, including the transformation of customer engagement and interaction, information technologies within products, and internal digital transformation initiatives across the company. Sri will report to Bryan Hughes, CFO and senior vice president, finance, IT, and strategic planning, who said: “Sri joined Winnebago Industries two years ago and has been Vice President, IT since his arrival. In this period, he has made significant contributions, most notably in bolstering a cyber-security platform and building a highly qualified team to execute cyber and digital strategy. His extensive expertise in enterprise architecture, digital transformation, leveraging data, and mobile and cloud technology, as well as a history of leading successful ERP implementations make him a perfect fit for this expanded role.”

As vice president, government and industry relations, Chad Reece (right on main pic) will be responsible for oversight of ongoing engagement with various outdoor industry related organisations, state and national level government and corporate development contacts, and awareness of key legislation trends and issues. He will also support various corporate relations initiatives and report to Stacy Bogart, SVP, general counsel, secretary and corporate responsibility. Stacy said: “As VP, Government and Industry Relations, Chad will leverage his long-term government and industry relationships to further enhance Winnebago Industries’ leadership in the outdoor recreation industry. He will continue to be a great ambassador for our company, and I look forward to collaborating with him in his expanded role.”

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