AIC show ‘breathes new life’ into Chinese RV industry

China’s All In Caravaning Show was successfully held in Beijing from 16-18 July and was praised for ‘breathing new life’ into the country’s RV and camping industry, fuelling its recovery and development. The show, which was taking place for the first time without cancellation or restriction due to coronavirus, attracted more than 8,300 professional visitors, with around 200 overseas buyers from 20 different countries also in attendance.

Marius Berlemann, general manager of organisers Messe Düsseldorft (Shanghai) Co., Ltd, said: “At long last, colleagues from the RV industry got together once again in Beijing. We felt strong public enthusiasm for RV travel along with a great innovative spirit within the industry. Trade shows continue to serve as an irreplaceable platform for face-to-face communication and immersive product experiences, benefiting both exhibitors and visitors. However, the RV industry in China is currently facing challenges. In addition, the overall domestic economic downturn has led to longer buying cycles for RV users, and market demand still needs a longer recovery period. We saw a decline in professional visitor numbers compared with the previous show. But the vibrant atmosphere of the event reaffirmed the enduring aspirations and strong interest people hold for a RV vacation lifestyle.”

As an international caravanning trade show, AIC 2023 received the official patronage from the German Federal Ministry for Digital and Transport. The official German Pavilion, organized by German Federal Ministry for Economic Affairs and Climate Action, and supported by the German Caravanning Industry Association (CIVD), welcomed 9 producers from Germany, displaying their RV products in the 400sqm pavilion. Stefan Koschke, director of Caravan Salon, the world's largest show for motorhomes and caravans, said: “The German pavilion with participants such as Truma, Vöhringer or ALKO as well as the participation of other important European and international exhibitors at the AIC show the interest in the Chinese future market and are a unique selling point of the AIC. In addition, the mixture of business visitors and consumers, are the great strength of this event.”

Building on this year’s result, AIC, as an industry platform to promote the products and branding, continues enhancing the popularity of RV camping culture in China. AIC will uphold its commitment to diversifying its scope and continue to integrate various related industries for mutual growth. With strong support from Caravan Salon Düsseldorf, AIC is dedicated to bringing the pinnacle of the global RV exhibition to China.