Alphavan and Cerence partnership to bring new digital innovations to campervans

Luxury German campervan brand Alphavan is hoping to take its leisure vehicles onto the next level through a partnership with auto technology brand Cerence. The collaboration between the two companies means that a special edition of Cerence Tour Guide will be the platform for the Alphavan companion app – bringing the knowledge and personality of a human to the on-board technology of the campervan. Alphavan’s design award-winning vans come equipped with Mercedes-Benz User Experience – MBUX – the automaker’s intuitive, high-tech multimedia system powered by Cerence that provides an intelligent concierge in the dashboard. As an extension of MBUX, Alphavan has now partnered with Cerence to deploy Cerence Tour Guide as an Alphavan- branded mobile app that provides professional, guided tour content for drivers and passengers to enjoy throughout their camper van journeys.

The two companies hope their collaboration can take advantage of the current boom in the campervan market and the increase of the ‘work-from-anywhere’ movement, where campers are seeking more digital solutions in their leisure vehicles.

“The way we travel has fundamentally changed with the events of the last year, with more consumers opting for safer options like short road trips and extended camper van experiences,” said Nils Lenke, VP & GM of apps at Cerence

“As Alphavan looks to transform the caravan industry, we’re excited that they have turned to Cerence Tour Guide as an important piece of the in-vehicle experience that will engage and delight drivers throughout their trips.”

Meanwhile Phillip Wex, co-founder and CEO of Alphavan, added: “Our philosophy is to bring campervans into the 21st century and to not stop exploring new digital innovations that will make travelling in an Alphavan even more comfortable. While we have started with smart home control of all caravan technology features in the rear of the Alphavan, the Cerence Tour Guide app is a perfect extension and continuation of our digitization strategy and provides premium content for all passengers on the road.”