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British caravan brand Coachman is celebrating after reporting an overall sales increase of 7 per cent in 2020, despite the challenges faced by the world as a result of the global pandemic. The company claims that by working closely with its dealership network and staying flexible in difficult times, it has managed to go from strength-to-strength.

The brand has made the most of a number of its own innovative initiatives that have helped to subsidise the negative effect of the cancellation of many shows around the world. One such initiative was a Halloween Spooktacular event, as Coachman ran a month-long campaign where one lucky person who purchased a 2021 caravan during the month took home an extra £10,000 in a prize draw. The company also ran a special deal where customers could buy 2021 caravan models but at 2020 prices, offering savings of over £1,000 in some cases.

In September, Coachman also revealed a new look for its iconic brand with a new logo and branding. The new logo combined the classic red and white shield with a more modern twist, designed to give the brand a fresh look for the decade ahead.