News

German caravan expert Eriba has revamped its digital presence as part of a wider brand transformation that aims to make it appeal more to a younger demographic of campers. Alongside several different agencies, Eriba began transforming the image of its brand back in 2020 with new colour palettes, modern typography, and a modern and authentic band communication that helps it stand out in a competitive industry. This ongoing programme has now reached the brand’s digital presence – the new look is now consistently reflected across all digital and analogue channels, on the company’s website, on social media and in product catalogues as well as all POS and marketing materials.

“By consistently putting the digital transformation first, we clearly placed the digital journey within our strategic focus and were thus able to successfully translate the brand strategy into the digital space,” explained André Tkacz, account director at the agency Syzygy Deutschland GmbH, which led the project from the development of the digital strategy to the implementation of the website. Syzygy’s creative director Phillip Schlosser added: “With the new website, we were finally able to bring our creative concept – ’A home for your wanderlust’ – to life and make inspirational worlds of travel tangible through a vibrant animation concept.”

The transformation of the Eriba brand has caught the eye – not just of the caravan market, but also the German Brand Awards. Eriba’s new brand identity saw it crowned as winner in the Excellent Brands – Transport & Mobility category of the 2021 awards back in June 2021. Frank Heinrichsen, head of central marketing at Eriba’s parent company Hymer GmbH & Co, said: “We are delighted that our work has been validated with such a prestigious award. Furthermore, since the relaunch we have received increased amounts of positive feedback – both from our customers and our partners.”