News

Leading global outdoor recreation company Johnson Outdoors has reported higher sales and earnings for its 2020 fiscal year, with its camping brands – including Jetboil and Eureka – being at the very heart of the growth. The Wisconsin, United States-based company said that high demand for products in fishing, camping and watercraft recreation extended long into the industry’s traditionally slower fiscal fourth quarter, driving higher sales and operating profit year-over-year, creating a strong finish to a challenging year.

Johnson Outdoors’ total company revenue grew by about 6 per cent to US$594.2 million, and part of that growth came from a 3 per cent increase in sales for Jetboil and Eureka, though this was offset in part by a decrease in the military tent market that company also serves.

Helen Johnson-Leipold, chairman and CEO of Johnson Outdoors, said: “The 2020 fiscal year was like no other year in our history. We started the year with a very strong first quarter, but the onset of the pandemic and the initial stay-at-home mandates cut short our momentum and significantly impacted our second and third quarters, the heart of our primary selling season. As those mandates eased, we saw demand ramp up and participation grow in fishing, camping and watercraft Recreation. This positive late-season momentum resulted in a strong finish to the year. 

“The great outdoors offers the experiences and recreational activities that can rejuvenate the mind, body and spirit, and most importantly, are safe to enjoy. With strict safety procedures and protocols in place, the hard work and dedication of our employees enabled us to respond to robust demand.”

Image: Johnson Outdoors™

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