Snow Peak unveils sustainable packaging redesign

Japanese camping brand Snow Peak has announced a complete overhaul of its product packaging, just one of several new sustainability-focused projects as part of its corporate social responsibility.

The redesign of product packaging is aimed at making products more environmentally friendly than ever before. By the end of 2023, Snow Peak will simplify packaging materials, reduce plastic and packaging materials for approximately 120 different products, with more to make the transition in 2024 and beyond. White-based FSC-certified paper will be used for the product boxes and tags, with the gradual introduction of such paper. By making this switch, ink consumption will also be significantly reduced. For example, the packaging for the Amenity Dome M tent will include an 87 per cent reduction in paper products, and the Wabuki Collapsible Chopstick L will see a 79 per cent reduction in ink consumption.


Additionally, Snow Peak is also focused on a number of other sustainability initiatives, including:

  • Offering a lifetime warranty to repair products until they reach the end of their useful life.
  • The Upcycle Cotton Project is a recycling program that produces clothes that are not disposable but can be recycled. This project, in addition to initiatives to incorporate recycled down and the use of whole-garment 3D printing are lowering the environmental impact of the brand’s apparel products.
  • In cooperation with Updater Inc, Snow Peak locations in Japan and the US are now converting natural energy into electricity at all offices, retail spaces and campfield locations.
  • Snow Peak is commercializing TranTixxi-Eco, the world’s first environmentally-friendly, pure titanium material, in cooperation with Nippon Steel Corporation. This material utilizes 50% recycled material, reducing CO² emissions by half. This material innovation will debut with the Recycled Aurora Bottle and will be incorporated into more of the brand’s classic titanium products.