Steady camping growth in North America amid economic uncertainty

New data from Kampgrounds of America’s (KOA) annual North American Camping and Outdoor Hospitality Report points towards growth and continued interest in camping and glamping on the continent, fuelled by experiential travel and thirst for adventure.

KOA’s 2023 survey found that a hunger for new experiences, whether it’s a specific type of camping, or a camping trip that includes a new or unique experience, is driving camping participation in 2023. Year-to-year, about 80% of campers try a new form of camping they are unfamiliar with; in 2023, the average camper will seek out three new or unique camping experiences. Trips for natural events such as eclipses, meteor showers and animal migrations are the most common type of trips campers are looking for in 2023, with 40% of campers seeking out this type of experience in 2023. Other types of trips that campers are interested in include food tourism (36%) and visits to small towns (31%). Glamping also continues to gain momentum. Over 10 million households took a glamping trip in 2022, and four-in-10 campers express interest in taking a glamping trip in 2023, up by 7% from the prior year.

Toby O’Rourke, CEO and president of KOA, said: “As leisure travellers increasingly choose the outdoors over other alternatives, we need to look more granularly at camping. A decade of independent research confirms that camping is a preferred way for many to travel, try new things, and connect with what they care about most. The segment of outdoor hospitality, growing in importance, offers additional ways for people to connect to the outdoors.

“Camping continues to prove that it is resilient to economic headwinds. In fact, 38% of campers will continue to camp and take fewer trips of other types during times of economic uncertainty. Camping offers physical and emotional benefits that are important in a reliable, cost-effective way that outdoor travellers seek out.”


Some key findings from the study include:

Camping’s Impact on Local Communities

  • On average, campers spent an additional $19 per day on travel expenses in 2022 compared to 2021.
  • Glampers spend the most per day on accommodations and off-site, spending $393 per day in average expenses.
  •  It is estimated that campers spent $52 billion in local communities last year, an increase of $8 billion from the year prior.

Gen Z Campers

  •  Participation in camping is getting younger over time, including the highest-ever representation among Gen Z campers – having doubled since last year – who now account for more than one-fourth of all campers.
  • This year’s research confirms the impact of camping as a teen on Gen Z, with 65% of adult Gen Z campers saying their camping experiences as a teen made them want to continue camping.
  • Looking ahead, avid Gen Z campers say they plan to take an average of four trips this year that include new or unique experiences.

The Continued Rise of Urban Campers

  • 44% of new campers in 2022 reside in urban areas.
  • Urban campers camp two more nights on average compared to suburban or rural campers.
  •  Urban campers are more likely to have experienced glamping, overlanding, backcountry camping, or bringing their kids camping for the first time in 2022
  • Urban campers want camping experiences such as those including natural events, food tourism, agritourism, or combining work and leisure travel.

The Resurgence of the Great American Road Trip

  • More campers took road trips in 2022, and there is great interest among leisure travelers—both campers and non-campers—to hit the open road in the year ahead.
  • Almost half of campers (48%) are interested in taking an extended road trip, defined as traveling 8 or more hours.
  • Four-in-ten respondents are interested in taking an adventurous trip designed to explore new places.
  • Nostalgia and creating family memories are two core drivers for a road trip.
  • Millennials, in particular, are seeking opportunities to recreate trips from their youth.

Creating Memories for the Next Generation

  • The stress associated with the past couple of years has resulted in a desire for some to connect more with their families and friends, and camping provides a way for them to create new memories.
  • Six-out-of-ten campers say that creating new chapters in their family’s book of shared experiences is important to them in 2023.
  • More than half of campers cite the importance of these shared experiences, whether it’s the way they camp, the stories, or traditions.

Accessibility in the Outdoors

  • Among all leisure travelers, about one-third view camping as more accessible than other outdoor activities for people with limited abilities, including three-fourths who say that it is either the same or more accessible.
  • Campground accessibility is an increasingly important consideration due to a higher than national average percentage of campers with physical mobility issues. In total, 37% of campers state that finding a location that accommodates their physical needs prevents them from more frequent camping trips or dictates campground selection.
  • Those with physical limitations or who travel with others with physical limitations say the top three barriers to camping or more frequent trips include the restroom or bathhouse (46%), level or smooth pathways/walkways (37%), and adequate accessibility (32%).