Stellantis plans multi-brand stand at Caravan Salon Düsseldorf

Automotive giant Stellantis is hoping to make a big impression on the visitors at this year’s Caravan Salon show in Düsseldorf by having a huge 500sqm stand that covers many of its brands including Fiat Professional, Citroën, Peugeot, and Opel. It will be the first time that the Stellantis family has showcased its brands in this way at the show in a move that it is calling “family for families”.

That family that Stellantis refers to grew in size last year as a result of the merger between the FCA and PSA Groups are indeed traditional players in this sector. For Peugeot, it represents an opportunity to return to a rapidly growing market. It serves as Opel’s debut in the smaller van sector where recent developments have taken place and which now has younger users than on average, with reduced needs for space and more limited purchasing power.

A statement from the company said: “With four distinct brands, Stellantis can now meet every need of families that use RVs and visit the Salon to discover the latest trends and news in a constantly expanding market. This growth actually increased during the pandemic, as a result of greater professional flexibility given by new broadly adopted smart- work habits and of the appeal of taking vacations in single-family households, in quieter locations, and in contact with nature.

“Hence the decision to mount a powerfully inspirational stand, recalling the emotive values of freedom, independence and taste for discovery. The predominance of green and brown, the woody hue of the exhibition platforms and the photos of fascinating places create an immediate reference to the relationship with a natural environment to be explored and protected, to maintain it for future generations.”

Visitors to the Stellantis stand can expect to see the latest developments in electric RVs, including a fully electric Opel E-Zafira Life, which could cause quite the stir among the campervan market. Peugeot is also expected to showcase an electric vehicle in the shape of the E-Rifter, while the already well-known electric Fiat Ducato will be present too.

You will be able to find Stellantis on stand D42 in Hall 16.