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Two leading German exhibition organisers, Messe Stuttgart and Hamburg Messe und Congress, are set to join forces to help boost a leading exhibition in Hamburg.

Messe Stuttgart, organiser of the CMT tourism and caravanning show, will now be organising the oohh! The LeisureWorlds trade fair alongside Hamburg Messe und Congress when it next takes place from 9 to 13 February in 2022.

The Hamburg event combines five individual show brands including Reisen Hamburg, Caravaning Hamburg, Rad Hamburg, Kreuzfahrtwelt Hamburg and Fotohaven Hamburg and will hugely benefit from Messe Stuttgart’s vast experience in the area from running its existing shows CMT in Stuttgart, CMT China in Nanjing and Touristik & Caravaning in Leipzig.

Roland Bleinroth, president of Mese Stuttgart and responsible for its major tourism and caravanning event CMT, said: “Messe Stuttgart has been the holiday specialist in the German trade fair business for more than half a century. Our CMT has been a success on various locations for many years. It is great to contribute our know-how to this event in the northern German tourism metropolis. I am very much looking forward to the partnership with our Hamburg colleagues.”

Meanwhile, Bernd Aufderheide, chairman of the management board of Hamburg Messe und Congress, added: “This cooperation will make oohh! even more interesting and create additional growth potential on our Hamburg venue by using synergies. The Stuttgart colleagues have many years of experience and excellent connections in the sector. In combination with the three attractive locations they can now offer with their own venue, Hamburg and Leipzig, we believe this will secure the staging of consumer shows in these cities for a long time to come. This step follows our strategy and our conviction to cooperate with strong partners where it makes sense economically and in terms of content.”

The oohh! LeisureWorlds attracted around 77,000 visitors to the Hamburg exhibition halls in 2020. 770 exhibitors from 37 countries presented their offers in the sectors of travel, caravanning, cycling, cruises and photography on five show days. Guido von Vacano, member of the board of management of Messe Stuttgart, said: “oohh! The LeasureWorlds is a real crowd-puller and it is impossible to imagine the northern German trade fair scene without it. We are convinced that all our trade fairs will profit from this partnership and that we can thus offer our visitors and exhibitors even better events in the future.”